SERVICES:
Brand Identity
Packaging
Print Collateral
Brand Identity
Packaging
Print Collateral
STORY:
Atelier Saucier is an energetic, modern, and playful brand, supporting restaurants and home entertaining one napkin at a time. Their linens are sustainably sourced and locally produced, using premium reclaimed and upcycled fabrics hand-picked in Downtown Los Angeles. They believe that coveted aesthetic must go hand-in-hand with functional design, all the while considering how everyday actions affect one’s community.
Our goal for the project was to create a brand that matched their motives. The logo’s thicks and thins represents their sustainable nature, only using what’s needed. We sought out to create a unique approach to napkin packaging. Because their brand is saucier than the status quo, the final napkin wrap was designed with a peak-a-boo monogram diecut. Packaging and collateral are printed on a soft cotton paper, providing a tactile experience as stimulating as the linens. Premium yet, saucy.
Atelier Saucier is an energetic, modern, and playful brand, supporting restaurants and home entertaining one napkin at a time. Their linens are sustainably sourced and locally produced, using premium reclaimed and upcycled fabrics hand-picked in Downtown Los Angeles. They believe that coveted aesthetic must go hand-in-hand with functional design, all the while considering how everyday actions affect one’s community.
Our goal for the project was to create a brand that matched their motives. The logo’s thicks and thins represents their sustainable nature, only using what’s needed. We sought out to create a unique approach to napkin packaging. Because their brand is saucier than the status quo, the final napkin wrap was designed with a peak-a-boo monogram diecut. Packaging and collateral are printed on a soft cotton paper, providing a tactile experience as stimulating as the linens. Premium yet, saucy.
“Collaborating with Nice People on our branding and packaging suite both an inspiring and energetic process. We not only walked away with incredible brand collateral, but a deeper understanding of our ethos and aesthetic. We cannot wait to continue the creative process with future projects as we grow ATELIER SAUCIER.”
— NIKKI REED, CO-FOUNDER, ATELIER SAUCIER