Web Design
Art Direction


Soil & Soul is dedicated to modern bouquet preservations for today’s weddings. With an eye for aesthetics and an artful sensibility, they take each flower and preserve it in all its natural perfection. 

Nice People worked toward re-imagining this established brand, by bringing in a look of modern elegance. We replaced their old product-driven logo with a story-driven logo — that of an enclosed version of the ampersand, encircling each couples memories and preserving them forever. We simplified their color palette to core hues of blush and coral, to hint at the colorfulness of the product without feeling overwhelming.

Along with the new brand and website, we were tasked with packaging design for their new Bouquet Preservation Kit. We created a layered unboxing experience, revealing all the tools and instructions you would need to create this keepsake at home. The blind embossed details add a hint of elegance to the box. The soft tones and detailed design elements, package up Soil & Soul’s presence into an easy-to-use system. 

And then lastly, we elevated their product photography by art directing the visuals with stand-up flowers to create a visual connection between the flowers and their coinciding product — acting as a before and after experience of the process. The end result is made to evoke forever love stories.