SERVICES:

Naming
Branding
Packaging
Web Design

STORY:

Life is more than just things, it’s about holding what’s near and dear to your heart. Keep the most important, throw out the excess. Prioritize your life and your things with these designer hip clutch bags. Within was created to empower individuals to engage with the world, hands-free, in order to live a more meaningful life.

The client came to Nice People with an idea but no name. So we set out to create a name that held this story – a concept that modern-day consumers would want to stand behind. The W in the logo is designed to show negative space providing purpose. The rest of the letterforms are paired down to the necessities. Just as life should be.

Live life #withintention